Marketing Your Book Begins in Your Head

The Marketing Mindset Makes Writing So Much Easier! It’s tempting to think that great marketing begins once your book is published. But it actually begins long before you start writing chapter one. Why? Because any professional marketing whiz will tell you that the...
Author Branding: Three Questions You Need to Answer

Author Branding: Three Questions You Need to Answer

What’s Your Brand? Thanks to the internet, cell phone texts and notifications, social media, email marketing and more, people are exposed to an insane amount of messaging “noise” on a daily—even hourly!—basis. That means If someone can’t quickly identity what...
Should You Have an Email Author Newsletter?

Should You Have an Email Author Newsletter?

I get it. You’re busy. You’re not only working on a book, you’ve got a Facebook page, Twitter account, and you’re wondering how to make Snapchat work for you. You don’t have time to add email to your platform building strategies. You might even think of email as old...