Seven Quick Social Media Posts for Authors (Part 1)

Seven Quick Social Media Posts for Authors (Part 1)

“What do I do now?” Authors ask me this question all the time (and that’s not an exaggeration). They ask me this question after their manuscript goes to copyediting, when it goes into typesetting, and after we release their traditional-quality book. My answer, at...
The Rocket Fuel That Powers Your Manuscript

The Rocket Fuel That Powers Your Manuscript

Imagine yourself sitting on a NASA strategic planning team. Your group is tasked with organizing the launch of the next spacecraft. Then the subject turns to how the module will be powered into orbit. “Okay,” the voice at the head of the table begins. “This probably...
Author Branding: Three Questions You Need to Answer

Author Branding: Three Questions You Need to Answer

What’s Your Brand? Thanks to the internet, cell phone texts and notifications, social media, email marketing and more, people are exposed to an insane amount of messaging “noise” on a daily—even hourly!—basis. That means If someone can’t quickly identity what...
A Simple Fix to Make Your Book More Readable

A Simple Fix to Make Your Book More Readable

 You Know What’s Missing??? You know the SNL skit—Will Ferrell and Christopher Walken “re-enact” the recording of “(Don’t Fear) The Reaper” by Blue Öyster Cult. With each successive take, Christopher Walken’s character, music producer “The Bruce Dickinson”,...