by Jen Clark | Nov 22, 2021 | Blog
The Marketing Mindset Makes Writing So Much Easier! It’s tempting to think that great marketing begins once your book is published. But it actually begins long before you start writing chapter one. Why? Because any professional marketing whiz will tell you that the... by Jen Clark | Nov 4, 2021 | Blog
Don’t let your memoir lull your readers to sleep! I’m about finished reading the memoir of multi-million-selling author. It was horrible. Why? This author wrote to an audience of one: himself. After hashing and re-hashing details about his childhood, I finally... by Jen Clark | Oct 21, 2021 | Blog
Stop Blowing Precious Brain Circuits Trying To Write That Book! Making your mark as an author can cause your brain to blow a circuit. First of all, there’s this thing we call “writing.” You need to write a certain number of pages or words every day, meet a deadline,... by Mike Klassen | Oct 14, 2021 | Blog
Anne Marquard is one of Illumify’s rock star authors. While writing her children’s book, Messy Robot and the Sneaky Cat, she drafted her son to illustrate it. The book looks really good! Everything was humming along until three weeks ago when we were ready to order... 
by Mike Klassen | Sep 2, 2021 | Blog
Know thy reader. It’s an axiom that sells books. Ignore your reader, and you’re just writing to an audience of one. You. Wouldn’t you like to get your hands on statistical data that reveals the likes and dislikes of your readers? Well, folks, the future is here.... 
by Mike Klassen | Aug 19, 2021 | Blog
Social Media: We Can’t Live…With or Without It The most popular–and dreaded–topic authors ask me about concerns how to promote their book. And for many authors, when we mention “social media,” their eyes roll to the back of their heads....
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