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Author Branding: Three Questions You Need to Answer
What's Your Brand? Thanks to the internet, cell phone texts and notifications, social media, email marketing and more, people are exposed to an insane amount of messaging “noise” on a daily—even hourly!—basis. That means If someone can’t quickly identity what you are...
A Simple Fix to Make Your Book More Readable
You Know What's Missing??? You know the SNL skit—Will Ferrell and Christopher Walken “re-enact” the recording of “(Don’t Fear) The Reaper” by Blue Öyster Cult. With each successive take, Christopher Walken’s character, music producer “The Bruce Dickinson”, comments...
The Inside Scoop about Publishing
What’s the Best Publishing Fit for You? “I think I want to try the traditional publishing route before going with you.” It’s a common refrain authors confess to me time and time again. Months later, they come back to me battered and bruised, and deeply discouraged....
Why You Want to Make Friends with Amazon
When I think about Amazon, one of my favorite U2 songs comes to mind: With or without you With or without you I can't live, with or without you Since its inception in 1994, Amazon has become the dominant retailer in the western world. Every month, 206 million people...
Six Time-Saving Tips to Help You Finish Your Manuscript
Starting a manuscript is actually pretty easy. You just start writing. Finishing a manuscript, on the other hand, is hard. Really hard. Running a marathon and crossing the finish line on your hands and knees kind of hard. Most writers never finish the race. That’s why...
Should You Have an Email Author Newsletter?
I get it. You’re busy. You’re not only working on a book, you’ve got a Facebook page, Twitter account, and you’re wondering how to make Snapchat work for you. You don’t have time to add email to your platform building strategies. You might even think of email as old...
Don’t Just Finish-Finish Well, with These People
Starting a book is easy. Finishing it…well, that’s an entirely different story. That’s why, regardless of the quality of the writing, I admire every author who finishes their book. It’s that hard. But writing in today’s publishing landscape requires so much more than...
The Biggest Mistake Aspiring Writers Make
“What’s wrong, Paul?” I asked a co-worker as we passed each other in the hallway. His slumping shoulders and the pouty look on his face let everyone know that he wasn't a happy camper. “Oh, my publisher is telling me I need to cut down my manuscript to a third of...
Three Delusional Yet Essential Beliefs
“How many books do you think I’ll be able to sell?” the enterprising young man asked me on the phone. “50,000? 60,000?” Just how many books can you REALISTICALLY expect to sell? Granted, at some point in the process, every author needs a dose of realism, but that's...
How to Write a Book People Will Actually Read
Why invest all that time writing a book if people aren’t going to actually read it???. I’m not referring to people buying your book, I’m referring to people who have already purchased it but then never get around to reading it. I open some books and immediately, my...
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Author Branding: Three Questions You Need to Answer
What's Your Brand? Thanks to the internet, cell phone texts and notifications, social media, email marketing and more, people are exposed to an insane amount of messaging “noise” on a daily—even hourly!—basis. That means If someone can’t quickly identity what you are...
A Simple Fix to Make Your Book More Readable
You Know What's Missing??? You know the SNL skit—Will Ferrell and Christopher Walken “re-enact” the recording of “(Don’t Fear) The Reaper” by Blue Öyster Cult. With each successive take, Christopher Walken’s character, music producer “The Bruce Dickinson”, comments...
The Inside Scoop about Publishing
What’s the Best Publishing Fit for You? “I think I want to try the traditional publishing route before going with you.” It’s a common refrain authors confess to me time and time again. Months later, they come back to me battered and bruised, and deeply discouraged....
Why You Want to Make Friends with Amazon
When I think about Amazon, one of my favorite U2 songs comes to mind: With or without you With or without you I can't live, with or without you Since its inception in 1994, Amazon has become the dominant retailer in the western world. Every month, 206 million people...
Six Time-Saving Tips to Help You Finish Your Manuscript
Starting a manuscript is actually pretty easy. You just start writing. Finishing a manuscript, on the other hand, is hard. Really hard. Running a marathon and crossing the finish line on your hands and knees kind of hard. Most writers never finish the race. That’s why...
Should You Have an Email Author Newsletter?
I get it. You’re busy. You’re not only working on a book, you’ve got a Facebook page, Twitter account, and you’re wondering how to make Snapchat work for you. You don’t have time to add email to your platform building strategies. You might even think of email as old...
Don’t Just Finish-Finish Well, with These People
Starting a book is easy. Finishing it…well, that’s an entirely different story. That’s why, regardless of the quality of the writing, I admire every author who finishes their book. It’s that hard. But writing in today’s publishing landscape requires so much more than...
The Biggest Mistake Aspiring Writers Make
“What’s wrong, Paul?” I asked a co-worker as we passed each other in the hallway. His slumping shoulders and the pouty look on his face let everyone know that he wasn't a happy camper. “Oh, my publisher is telling me I need to cut down my manuscript to a third of...
Three Delusional Yet Essential Beliefs
“How many books do you think I’ll be able to sell?” the enterprising young man asked me on the phone. “50,000? 60,000?” Just how many books can you REALISTICALLY expect to sell? Granted, at some point in the process, every author needs a dose of realism, but that's...
How to Write a Book People Will Actually Read
Why invest all that time writing a book if people aren’t going to actually read it???. I’m not referring to people buying your book, I’m referring to people who have already purchased it but then never get around to reading it. I open some books and immediately, my...
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