by Mike Klassen | Jun 24, 2021 | Blog
What’s Your Brand? Thanks to the internet, cell phone texts and notifications, social media, email marketing and more, people are exposed to an insane amount of messaging “noise” on a daily—even hourly!—basis. That means If someone can’t quickly identity what... 
by Mike Klassen | Jun 17, 2021 | Blog
You Know What’s Missing??? You know the SNL skit—Will Ferrell and Christopher Walken “re-enact” the recording of “(Don’t Fear) The Reaper” by Blue Öyster Cult. With each successive take, Christopher Walken’s character, music producer “The Bruce Dickinson”,... 
by Mike Klassen | Apr 15, 2021 | Blog
What’s the Best Publishing Fit for You? “I think I want to try the traditional publishing route before going with you.” It’s a common refrain authors confess to me time and time again. Months later, they come back to me battered and bruised, and deeply discouraged.... 
by Mike Klassen | Apr 8, 2021 | Blog
When I think about Amazon, one of my favorite U2 songs comes to mind: With or without you With or without you I can’t live, with or without you Since its inception in 1994, Amazon has become the dominant retailer in the western world. Every month, 206 million... 
by Mike Klassen | Apr 1, 2021 | Blog
Starting a manuscript is actually pretty easy. You just start writing. Finishing a manuscript, on the other hand, is hard. Really hard. Running a marathon and crossing the finish line on your hands and knees kind of hard. Most writers never finish the race. That’s why...
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